Jordan blake
Author of
Own your sh!t
An unapologetically honest guide to taking responsibility for your behavior and building self-respect.
“When you take ownership of your emotions, you stop reacting out of fear and start responding from wisdom.”
a more honest approach to personal growth
exploring self-awareness, emotional intelligence, and the patterns that shape how you think, feel, and act
Self-discovery is about getting honest with who you are. Own Your Shit is a raw, compassionate guide to personal growth, accountability, and emotional intelligence.
Real transformation can’t be achieved through quick fixes or superficial inspiration. It comes from doing the deeper work of learning self-awareness, building self-respect, and consistently showing up with integrity, even when it’s uncomfortable.
I’m Jordan Blake — writer, communicator, and the voice behind Own Your Shit. My work centers on helping people grow through honesty and self-awareness so they can build natural confidence.
We all carry pain, but not everyone knows what to do with it. Own Your Shit is about recognizing when fear or insecurity starts running the show, and learning how to respond differently. The goal is to grow into someone who leads with awareness, confidence, and integrity.
ten years in the making
the story behind the book
More than ten years ago, I started writing in a journal as a way to better understand myself, my past, and the patterns shaping my life. Even then, I knew deep down that healing wasn’t just about surviving what hurt me. I wanted to grow into someone who could use that self-awareness to help other people feel less alone in their own struggles.
Eventually, journaling turned into research, reflection, and a deeper exploration of insecurity, communication, emotional intelligence, and self-respect. What began as personal work became Own Your Sh!t—a raw, honest guide for people who want to understand themselves more clearly and build healthier relationships with themselves and others.
audiobook coming soon. more retailers coming soon.
get your copy of Own your sh!t
Available now through Amazon and Barnes & Noble
personal updates from the middle of the work
from my desk
A comment I received on one of my Substack essays got me thinking about what it means to feel seen without being judged.
The significance of being seen goes beyond acknowledgement. It’s the psychological safety to be authentically yourself, to be fully understood, and accepted for all of it. It’s about someone recognizing what’s underneath the surface without trying to fix it, label it, or change it.
As I sat with it, I realized that this is a basic unmet need; humans need community and connection by nature. When we’re constantly immersed in on-screen interactions and quick responses, it’s easy to compare our own lives with all of the short-form content, and it can be easy to feel reduced to a version of yourself that doesn’t fully represent who you are.
When our needs go unmet, they don’t just go away. They leak into how we show up by overexplaining, shutting down, or trying to control how we’re perceived (like people-pleasing or shrinking for acceptance). And before you start beating yourself up, understand that we’re only human, and this doesn’t make you weak.
I also think it’s easier than ever to feel this right now.
One thing we can do to mitigate this sense of disconnection and loneliness is to ensure we’re making the effort to create a space for others to feel safe enough to be themselves. This includes keeping an open mind and refusing labels, embracing the complexities and differences of others, and validating their unique experiences.
“The world is changed by your example, not by your opinion.”
—Paulo Coelho
It’s easy to talk about wanting to be understood, but it’s a different thing to slow down enough to understand someone else. I’ve been paying more attention to my own interactions, and to be more intentional about giving people space to be themselves.
Are you ready to Own Your Shit?
This is an invitation to face your truth with radical honesty. Start your own personal growth journey with the 30-day journal inspired by the book.
